Shopify is one of the best-known e-commerce platforms, and for plenty of stores it works well. Its fees, payment options and app costs suit some businesses better than others, though, which is why many sellers compare Shopify alternatives before they commit. This guide covers what Shopify does well, where sellers tend to hit limits, and how Jumpseller, Wix, WooCommerce and Squarespace compare.
Prices and fees below were checked on each vendor’s own website in October 2026. Most of these platforms set prices by country and change them from time to time, so confirm the figures for your country before you sign up.
Why is Shopify so popular?
Shopify made it possible for people with no coding experience to launch an online store. It grew from a tool for small shops into a platform that large international brands also run on, and that range, together with a big partner network, explains much of its appeal.
What Shopify does well
- A large app store with add-ons for subscriptions, loyalty programs, reviews and most other needs.
- A wide choice of free and paid themes.
- Hosting, security and updates managed by Shopify.
- A large community of developers and agencies, so outside help is easy to find.
- A point-of-sale system for stores that also sell in person.
Where Shopify falls short
- Shopify charges its own fee on every sale paid through a third-party payment provider: 2% on Basic, 1% on Grow and 0.6% on Advanced, according to its euro-area pricing page. Shopify Payments avoids that fee, but it is only offered in 41 countries and regions. Brazil, Chile, Argentina, Colombia and Peru are not on the list.
- Many features that growing stores need come from paid apps, and each app subscription adds to the monthly plan price.
- Only stores on Shopify Plus can customize the information, shipping and payment steps of the checkout with apps or checkout extensions.
- The free trial lasts 3 days. In the euro area, Shopify then offers three months at €1 per month before the regular plan price starts (Basic is €19 a month billed yearly there).
Shopify alternatives at a glance
| Platform | Type | Free trial or plan | Platform fee on sales | Good fit for |
|---|---|---|---|---|
| Shopify | Hosted e-commerce platform | 3-day free trial | 0.6% to 2% with third-party payment providers | Brands that rely on a large app store |
| Jumpseller | Hosted e-commerce platform | 7-day free trial, no credit card | 0% with any payment gateway | Stores selling in Latin America, Spain or Portugal |
| Wix | Hosted website builder | Free plan (no online payments) | No per-product fees | Sites where the store is one part of a larger website |
| WooCommerce | Free WordPress plugin, self-hosted | Free plugin, paid hosting | None from WooCommerce | WordPress users who want full control |
| Squarespace | Hosted website builder | 14-day free trial | 2% on Basic, 0% on higher plans | Design-led brands, portfolios and content sites |
Payment processing fees from your payment provider apply on every platform, on top of anything in the table.
1. Jumpseller
Jumpseller is a hosted e-commerce platform focused on Latin America, Spain and Portugal, and stores on it also sell internationally. If your customers pay with local methods or expect help in Spanish or Portuguese, it is worth a look. For a feature-by-feature breakdown, read Jumpseller vs Shopify.
Strong points:
- No transaction fees on your sales, whichever payment gateway you choose.
- Payment gateways used in its core markets, such as Webpay and Mercado Pago in Latin America, Bizum and Redsys in Spain, MB WAY and Multibanco in Portugal, and Pix in Brazil, alongside PayPal and Stripe.
- Shipping integrations with local carriers, for example Chilexpress and Correos de Chile, Correos in Spain, CTT in Portugal and Correios in Brazil.
- Support and a help center in English, Spanish and Portuguese.
- Electronic invoicing integrations in some markets, such as SII-authorized boleta electrónica issuers in Chile and InvoiceXpress, Moloni and Vendus in Portugal.
Weak points:
- The app marketplace is smaller than Shopify’s, so a niche integration you need may not exist yet.
- There are fewer themes to choose from than on Shopify, although every theme can be customized.
- Brand recognition is lower outside Spanish- and Portuguese-speaking markets, so you’ll find fewer specialized agencies in places like the US.
Pricing
Jumpseller plans are a monthly or yearly subscription, and Jumpseller takes no cut of your sales, which makes costs easier to forecast as order volume grows. See the current plans on the sign-up page.
Start your free 7-day trial. No credit card required.
2. Wix
Wix is a general website builder that added e-commerce over time. It suits you if design freedom and ease of use matter more than deep store features. Our Jumpseller vs Wix comparison goes into more detail.
Strong points:
- A drag-and-drop editor that beginners learn quickly.
- A large template library covering many industries besides retail.
- Built-in tools for bookings, events and blogging next to the store, which helps when selling is only part of your site.
- Hosting included, with no servers to manage, and a free plan to build your site before you pay.
Weak points:
- You can’t switch a Wix site to a different template once it has been created. A new design means building a new site and moving your content over.
- The entry-level Light plan can’t accept online payments. Selling starts on the Core plan.
- Store management is less specialized than on dedicated e-commerce platforms, which becomes noticeable with large catalogs or complex inventory.
Pricing
Wix sells four premium plans (Light, Core, Business and Business Elite), billed yearly, with prices that vary by country. Wix doesn’t charge per-product fees, but your payment processor charges its own fee on each transaction. The first upgrade to a premium plan comes with a 14-day money-back guarantee.
3. WooCommerce
WooCommerce is a free, open-source plugin that turns a WordPress site into an online store. It’s the most flexible option on this list, and that flexibility means more work for you. See Jumpseller vs WooCommerce for a direct comparison.
Strong points:
- Full control over code, design and features, since you choose where to host it.
- No transaction fees from WooCommerce itself.
- The large WordPress ecosystem of plugins and themes to extend the store.
- A natural choice if you already run a WordPress site and want to add a store without changing platforms.
Weak points:
- Hosting, security updates, backups and site speed are your responsibility, or you pay someone to handle them.
- There is no single vendor to contact for support. You rely on your host, plugin developers and community forums.
- It takes more technical skill than hosted platforms like Shopify or Jumpseller.
Pricing
The core plugin is free. WooCommerce’s own pricing page estimates USD 25 to 350 a month for hosting most stores and USD 29 to 299 a year for each paid extension, plus payment processing fees. Your total depends on your host and how many extensions you add, which makes the budget harder to predict than a single hosted plan.
4. Squarespace
Squarespace is known for polished, design-led templates and has added e-commerce tools over the years. It suits businesses where visual presentation and content, such as a portfolio or a blog, matter as much as the store. We compare the two platforms on our Jumpseller vs Squarespace page.
Strong points:
- Polished templates for brands that rely on visual storytelling.
- Good built-in blogging and content tools alongside the store.
- One editor for the whole site, with no plugins needed for basic functions.
- Every paid plan can sell products, and checkout can show prices in several currencies when you use Squarespace Payments or Stripe.
Weak points:
- Store management is lighter than on dedicated e-commerce platforms, which shows once your catalog or shipping rules get complex.
- Checkout payments run only through Squarespace Payments, Stripe or PayPal, and their availability depends on your country. If your customers expect a local payment method, check that one of the three offers it where you sell.
- There are fewer third-party integrations than in Shopify’s app store.
Pricing
Squarespace has four plans (Basic, Core, Plus and Advanced), priced in local currency. According to Squarespace’s fees page, Basic charges a 2% transaction fee on store sales, while Core, Plus and Advanced charge none. The Plus plan isn’t offered in every country, and every new site starts with a 14-day free trial.
Which Shopify alternative should you choose?
If you sell to customers in Latin America, Spain or Portugal and want local payment methods, local carriers and no transaction fees, Jumpseller is built for that. Wix and Squarespace make sense when the website matters more than the store, and WooCommerce fits if you already run WordPress and are ready to manage hosting and security yourself.
Before you commit, check that the platform supports the payment methods and carriers your customers use, and that the apps you need exist. Jumpseller’s themes and apps pages list what’s available. If you’re moving an existing store, the migration guide explains how to import your products and bring your domain across, and our guide to choosing a platform for your online store covers the decision in more depth.
