Small Business - What is a niche market?
To find a Niche market means to find a specific subset of people (segment) whos needs have not been met. Once you find that focused group, you can come up with a product or service that can help satisfy that specific market needs. Let us look at the benefits of going after niche markets.
Understanding the eCommerce email lifecycle
What are lifecycle marketing emails—and which ones should automatically go out at different points in the customer journey? In this article, we will dig into the three main stages of the customer lifecycle; Prospective, Active, & Lapsed.
How to use hashtags to market your Business
Having a strong hashtag game is important to grab instant attention on social media and start engaging with people. Hashtags can increase your content reach, amplify your brand, help target your market, improve your SEO, and more. Let us go through the principles of hashtag marketing.
Creating An E-commerce Content Marketing Strategy
An e-commerce store is founded on one basic principle: attracting more people to buy your products. It sounds simple, except for the fact that digital markets have become super competitive! Businesses that stand out in this cutthroat competition are engaging more with their target audience and are concerned with solving their problems rather than stuffing their website with their products.
How to Implement a Retargeting Campaign for your E-Commerce
What is retargeting? Retargeting is a digital marketing strategy that makes it easier for customers who were already in your online store to return, and thus, buy your products. It is a technique that allows you to increase the purchase conversion rate.
15 Ways to Make That First Sale
Making the first sale can be tough, but it becomes more manageable when you can invest your time and energy (and sometimes money) into strategies that will pay off. Once you get the ball rolling, you’ll start figuring out what works for you and be able to hone in on your targeted marketing strategy.
5 Ways to Do a Brand Refresh and Why You Should
Once in a while, you should think about refreshing your brand! We are not talking about a complete revamp, more of a fresh paint job! It can give your brand a boost and tell your customers that you are continuously looking to improve.
What is Inbound Marketing? A Guide to Getting Found!
Once you have an Online Business, the thing that largely determines your success or failure is the number of visits to your website. Payment methods are there, logistics have been taken care of, the website design is fantastic and all the backend stuff is sorted, but you still need the right people (target audience) to discover you exist, in order to be able to satisfy their needs. This is where Inbound Marketing comes in.