Selling Second-hand Items Online

Strategic Guide: How to Sell Used Items Online in 2026

The e-commerce of second-hand products (or re-commerce) has ceased to be a passing trend to become a pillar of global trade. What was once an economical alternative is today a conscious choice driven by sustainability and digitalization.

The Rise of Re-commerce: Current Figures and Projections

The second-hand market is growing at an exponential rate. According to the 2024 thredUp Resale Report, the global second-hand apparel market is projected to reach $350 billion by 2028.

Key facts and statistics:

Accelerated Growth: The resale market is estimated to grow 3 times faster than the conventional fashion retail sector over the next five years. Latin American Dominance: According to data from Statista and Euromonitor, the second-hand market in Latam is leading growth in emerging markets, with a projected increase of 12% annually (CAGR) through 2027. Generational Preference: 64% of Gen Z consumers look for a second-hand item before buying new, prioritizing lower environmental impact (carbon footprint) over novelty. Technology and Refurbished Goods: The refurbished smartphone market grew by 10% globally in 2023, outperforming new device sales in several regions, driven by the need for high-end technology at affordable prices. Real Environmental Impact: Platforms like Vinted have shown that purchasing used items prevented the emission of millions of tons of last year, consolidating the circular economy as a real tool against the climate crisis.

Strategies for Selling Successfully in the Second-Hand Market

To stand out in a saturated market, professionalization is fundamental. Here is what to consider when managing your inventory:

1. Curation and Brand Selection: It’s not about selling everything, but selling the right things. Identify brands with high resale value (especially in technology and premium fashion). Offer incentives to your suppliers or consignors, such as tiered commissions: the higher the volume of successful sales, the higher the percentage of profit for them.
2. Smart Pricing (Dynamic Pricing): Set prices based on the condition of the product. A useful rule is the 60-30-10 model: an item in excellent condition can cost 60% of its original value, decreasing gradually based on wear and tear. Monitor real-time price comparison tools to stay competitive.
3. Transparency and Visual Content: Trust is the currency of re-commerce.
   • High-resolution photos: Neutral backgrounds and natural light.
   • Honest descriptions: Detail dimensions, materials, and, above all, defects. If an item has a scratch, show it; this reduces returns and improves your reputation.
   • Authenticity: For luxury or vintage items, use verification services. AI tools for authentication are being adopted by leading platforms to guarantee that the product is original.

What to Consider When Selling Used Products Online

1. Partner with brands that sell well and provide assistance to your consignors on which products and brands are best to consign. It is important to know which products and brands sell best, especially if you are starting out; look for opportunities to work with emerging brands or trending products that resonate with your local audience. Additionally, offer incentives such as discounts, shopping vouchers, or higher commissions as consignors increase their sales.
2. Set a realistic price starting with the original value of the newly manufactured item and then reducing it based on wear and grade of use, additionally cross-referencing against the price of similar second-hand products sold on other online marketplaces.
3. Decide on commission rates and offer loyalty benefits to consignors, such as increasing the amount they earn according to the quantity they sell. Providing additional support, such as offering shipping consultations with pricing tips or advice on how to photograph and ship items, can encourage more people to sell on your platform over competitors.
4. **High-quality photographs and a detailed product description** are required for specifications regarding product material, dimensions, any relevant additional features, and any defects. If the product is vintage, it is important to include the designer’s name, production date or original collection date, and place of origin. For electronics or automobiles, the extent of use and relevant technical details should also be included.

Top Platforms in Latin America and the World

Depending on your location and niche, these are the strongest options today:

• Mercado Libre: Remains the undisputed giant in Mexico, Argentina, Brazil, and Colombia. Its “Used” section features the most robust logistics in the region.
• GoTrendier: The leading platform in Colombia and Mexico for women’s and now children’s fashion. It is ideal for those seeking an active community and simplified shipping.
• Facebook Marketplace and Instagram Shopping: Essential tools for local and direct sales without intermediary commissions, ideal for furniture and large items.
• Wallapop: Although born in Spain, its “geolocated buy and sell” model is influencing how resale apps are structured throughout the Hispanic world.
• eBay and Etsy: The best options if you have vintage, collectible, or unique pieces that can attract an international audience willing to pay in USD or EUR.

Conclusion

Participating in the circular economy is not just a profitable business opportunity, but a necessity for the planet. With more informed and demanding consumers, success depends on transparency, visual quality, and choosing the right platform.

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