Launching your online business is an exciting adventure, but building a loyal customer base can sometimes feel challenging.
When it comes to building a large audience and nurturing a loyal customer base, one of the most powerful tools in your arsenal is email marketing.
So, how does email marketing work?
In plain terms, email marketing allows you to stay top-of-mind with your audience by regularly sending newsletters, updates, and promotions. This consistent presence helps build brand awareness and recognition.
Let’s look at some statistics about email marketing.
Email Marketing Statistics
Did you know that for every $1 you spend on email marketing, you can expect an average return of $40? This demonstrates the power of email marketing and how it can significantly impact your business’s bottom line.
Beyond the impressive ROI, email marketing can have stellar engagement rates, with an average open rate of 21.33% and a click-through rate of 3.55%. This means that for every 100 emails you send, 21 people are likely to open them and about 4 are likely to click on a link, leading them further down your marketing funnel.
Take a look at these other stats:
Email remains the most effective marketing channel, generating 40 times the ROI of Facebook and Twitter combined.
80% of professionals consider email marketing a key driver of customer acquisition and retention. (Hubspot)
Email marketing has the highest return on investment for small businesses. (Campaign Monitor)
These statistics all point in one direction: email marketing is an essential tool for any business looking to grow and thrive.
To get all the benefits of email marketing, you need to start with building a great email list for your business.
Why Is An Email List So Important?
An email list is a valuable tool for any online business that’s serious about getting conversions. Think of it as the information that connects a direct line to your most valuable audience - potential customers who are interested in what you have to offer.
Emails allow you to communicate one-on-one with new and returning subscribers, helping to nurture relationships, build trust, and deliver targeted messages that drive engagement and conversions.
Other important reasons
Unlike social media algorithms that bury your content, emails land directly in subscribers’ inboxes, ensuring your message is seen.
With emails, you can communicate directly with your audience, fostering trust and loyalty through personalized and engaging content.
- You can promote your products and services directly to potential customers with exclusive offers, discounts, and new product announcements.
Emails offer a chance to Include strategic links in your email body to guide subscribers to specific landing pages or product pages, increasing website traffic and conversions.
They also provide the opportunity to gain valuable feedback about your audience’s needs and preferences, allowing you to tailor your offerings accordingly.
- You can create a dedicated community around your brand by providing exclusive content and experiences to your subscribers, fostering long-term engagement and loyalty.
How do you build an email list from scratch?
One of the most effective ways is with popups. Oftentimes, they are perceived as annoying interruptions, but when used strategically, they can be a key tool for building your email list.
Popups stand out from the rest of the webpage content, drawing attention to your call to action and increasing the chances of visitors signing up.
There are several types of popups:
Welcome Popups: These appear to new visitors, offering a warm welcome and an incentive to subscribe.
Exit-Intent Popups: These detect when a user is about to leave your website and display a popup with a last-chance offer to subscribe.
Content-Gated Popups: These offer valuable content, such as ebooks or webinars, in exchange for the visitor’s email address.
Slide-in Popups: These discreetly slide in from the side of the screen, minimizing disruption while still capturing attention.
Gamified Popups: These incorporate interactive elements, such as quizzes or scratch-offs, to make the signup process more engaging and fun.
And they can be used in different ways to attract visitors and boost conversions.
Popups can be customized to display specific offers based on user behaviour or website pages visited.
They can be used to convey urgency, such as limited-time offers or exclusive content, to encourage visitors to subscribe immediately.
Popups offer the ability to A/B test different design elements, such as headlines, copy, and visuals, to optimize conversion rates.
They can be integrated with popular email marketing platforms which allows you to automatically add new subscribers to your list.
Now that you know how beneficial popups can be to your email list growth, the next step is to choose a popup builder that makes the entire popup creation process easy.
Get Started with Poptin
Poptin is a no-code popup builder that lets you create beautifully designed popups in just a couple of minutes after signing up. You don’t need to be an expert at design, a technical professional, or have some coding experience before using Poptin.
Poptin offers a free forever plan and other paid plans that provide robust features including exit-intent technology, entry effects, targeting rules, popup triggers, drag-and-drop editor, and widget customization.
It’s pretty easy to create a popup in minutes. Let’s show you how.
Steps to create a popup
Firstly, add Poptin to your Jumpseller online store.
Once, you’ve signed up, you’ll be redirected to your Poptin dashboard.
In your Poptin dashboard, you can select the “grow your email list” goal and select any of the available templates to create your popup.
Next, proceed to design your popup - you add or remove elements as you wish.
Lastly, set the triggers and targeting rules for your popup and publish to your Jumpseller site.
You can now sit back and let your popup work its way to building conversions for your website.
For more information, check out our support documentation.
In 2024, Email marketing is not just relevant, it is considered to be one of the best marketing channels for online businesses! Building a thriving email list is not a sprint it’s a marathon so be patience and consistent. If you use popups strategically paired with valuable content, and enticing offers, you can cultivate a loyal audience and improve your conversions. Start building your email list today with popups.
Is email marketing still relevant?
Yes! email marketing is very much relevant in the e-commerce landscape! Business big and small all benefit from it. If used correctly, email marketing can have a really high ROI.
Where can I get an email list?
The better way would be for you to build an email list, this can be done in a variety of methods, however we recommend to start with popups on your website and experiment with the content to see what get’s the most signups.
Is email marketing free?
It’s not free, but it can be much cheaper than spending money on social media Ads, if you have a store with Jumpseller, you can use email automations to send customized email messages and use apps like Poptin to build/expand your email list.
Author Bio: Idongesit Inuk is a Content Marketer at Poptin, a no-code popup builder that helps businesses of all sizes grow their conversions and sales. With its intuitive drag-and-drop interface, anyone can create beautiful and engaging popups.