Understanding the Facebook Shop

Here are all the steps you need to take in order to take full advantage of the Jumpseller Facebook Sales Channel.

Understanding the Facebook Shop

Update: Beginning 10 August 2023, you will no longer be able to host a shop on your Facebook or Instagram account or use Facebook product tagging in posts. This feature is only available to businesses in selected markets using checkout. For more information regarding this, please visit Meta support. However, you can still use Product Tagging and list products on Facebook using the Advantage+ Catalogues. Learn how to use Advantage+ with Facebook

Facebook Shop

With a monthly traffic of 2 billion, it is safe to say Facebook is an essential area for online marketing and sales! Next time you go for a coffee, notice how many people around you are on their mobile devices using Facebook. To cater to your target audience on this social networking giant you NEED to use the Facebook App!

Facebook Shops

Instead of selling products on a Facebook page, you can now create a Facebook Shop. You have two options:

Option 1 (No Jumpseller Store)

Now, if you do not have an online store externally from Facebook, you can still set up this Facebook Shop, however, it will be the more difficult option! You will need to create an app that helps you upload your product information and pricing in to your Facebook shop and display them on the Product Catalog (after getting approved!) while you would also have to find a way to solve the payment process no matter which of the following to options you decided to go with:

facebook payment

Option 2 (Already have a Jumpseller Store)

If you want a simple way to set up a shop on Facebook, we recommend you create an online store with Jumpseller and use the Jumpseller Facebook App!

  • The app creates & install a Facebook Pixel for your Facebook Page

  • The app creates a product catalogue on Facebook

  • The catalogue can be used to create Facebook Ads

  • The catalogue is synced to a Facebook Store (if your page is a business)

  • The catalogue is synced automatically with Jumpseller (and can also be synced manually)

  • The payment is made at your Jumpseller Store

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Jumpseller Facebook App

With this app you get to have the complete Facebook package, that means, Facebook Pixel, Product Catalogs, and Dynamic Ads all in one. You can use these perks to drive your sales and increase profits. With this app, you get the chance to:

  • Reach the right people: Set up Facebook pixel to find new customers, optimize your ads for people likely to buy and reach people with relevant ads on Facebook.

  • Show them the right products: Automatically create carousel ads that showcase your products, or use dynamic ads to retarget your site visitors with ads based on what they browsed.

  • Measure the results of your ads: When you have the Facebook pixel set up, you can use Facebook ads reporting to understand the sales and revenue that resulted from your ads.

Many online retailers have found success using Facebook pixel to track the performance of their ads and run dynamic ads:

“The ability to measure sales was the first sign that our business would be a success. Our first day of breaking 100-plus sales always sticks out. Point blank, our marketing plan is Facebook, Facebook, and more Facebook… Facebook is 100% the backbone of our customer acquisition efforts and it’s been made even better with the improved Facebook pixel” Ali Najafian, co-founder, Trendy Butler

“With dynamic ads, Target has been able to easily engage consumers with highly relevant creative. The early results have exceeded expectations. Performance has been especially strong on mobile devices — an important and fast-growing area for Target — where we’re seeing two times the conversion rate” Kristi Argyilan, Senior Vice President, Media and Guest Engagement at Target

What is included?

Pixel installer

The new Facebook pixel makes conversion tracking, optimization and remarketing easier than ever. Use the new pixel with standard events and you’ll be able to access all the features listed below.

  • Conversion tracking: Check how successful your ad is by seeing what happened as a direct result of your ad (including conversions and sales).

  • Optimization: Show your ads to people most likely to take a specific action after clicking on them, such as adding an item to the cart or making a purchase.

  • Remarketing: You can reach the people who visited your online store and remind them of your business with a Facebook ad.

This is a customizable system. You can have campaigns running indefinitely with multiple targets. It will easily become your favourite app if you are deeply invested in Facebook Ads.


Events are actions that happen on your website, either as a result of Facebook ads (paid) or organic reach (unpaid). These standard events within the Facebook pixel code enable you to track specific events, optimize for conversions and build audiences. Jumpseller Facebook uses the fbq(‘track’) function to track the following standard events:

  • AddPaymentInfo: When payment information is added in the checkout flow. A person clicks on a save billing information button.

  • AddToCart: When a product is added to the shopping cart. A person clicks on an add to cart button.

  • CompleteRegistration: When a registration form is completed. A person submits a completed subscription or signup form.

  • InitiateCheckout: When a person enters the checkout flow prior to completing the checkout flow. A person clicks on a checkout button.

  • Lead: When a sign up is completed. A person clicks on the customer login button.

  • PageView: This is the default pixel tracking page visits. A person lands on your website pages.

  • Purchase: When a purchase is made or checkout flow is completed. A person has finished the purchase or checkout flow and lands on thank you or confirmation page.

  • Search: When a search is made. A person searches for a product on your website.

  • ViewContent: When a key page is viewed such as a product page. The ViewContent event fired is shown in the Pixel when there is information to be displayed of a product or set of products on that particular page.

Product catalog integration

Importing your product catalogue to Facebook enables you to use dynamic ads. Dynamic ads look identical to other link ads or carousel-format ads that are available on Facebook. However, instead of individually creating an ad for each of your products, Facebook creates the ads for you and personalizes them for each of your customers.

  • Scale: Use dynamic ads to promote all your products without needing to create individual ads for each item.

  • Highly Relevant: Show people ads for products they are interested in to increase the probability of a purchase.

  • Always On: Set up your campaigns once and continually reach people with the right product at the right time.

  • Cross-Device: Reach people with ads on any device they use, regardless of where they first see your products.

If you want to use the Facebook App, please read the How Configure Facebook App Guide with Jumpseller.

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