SEO is an essential process in any online store that wants to receive visitors through search engines. If we try to divide SEO into the different activities that we can implement, we could separate it into two large groups: on-page actions and off-page actions. The first one, as the name says, consist of all those activities related to the optimization of the pages of the online store, improvement of titles, descriptions etc. which can generate visits, while the second is related to all activities outside of the online store that can provide traffic to the portal. In this second group is where the links to your store - backlinks - enter, and in this article, we will talk about the importance of the links to your store and how to generate them.

Simply speaking, the links to your store are direct links to your e-commerce from different pages, either because they are talking about your store or simply because someone has put your link because you have done a good job. SEO off-page helps boost your site in search engines, and if we talk about backlinks, these will help search engines give a better ranking to your store and also generate direct traffic from other pages.

The act of getting links from other sites is called "link building" and is an important part of an SEO strategy that all online stores should implement. Here are some clarifications about these types of links that will help you implement them effectively and quickly.

Google on a Laptop

The links to your store are important, but not all links have the same value on the Internet. A link coming from BBC will not have the importance to the search engines that a link coming from a blog that takes very little time creating content. Therefore, while you need as many backlinks as possible, it is best to reset this goal and say that you need as many good backlinks as possible.

Some of the key elements to determine the value of a link to your store are:

Backlinks of high-traffic and highly important online sites are much more important than those coming from small sites New links to your store are much more relevant than those that appear on sites where you've been mentioned before If a page has too many links, each will have a lower relative value than a page where there are not many backlinks If you want to know more about the authority of your online store and the impact that a link from an external website can have, check Website Authority Checker. This tool will give you interesting metrics for your site and you can even compare it with others in the same industry.

Always privilege to have quality links to your store. The worst thing you can do is to buy links on low reputation webpages because somehow if you try to manipulate the system, Google or other search engines will know. Backlinks are ways for web engines to validate that your online store is doing a good job, that there are people recommending you, so they are always perfecting their methods to decide which link is real and which is not.

  1. Create content that people want to share: In content marketing, this means creating any kind of content that is useful to an audience, which for its quality, will be shared in their network. This also applies to blogs that find your content and want to share it to their audience.

  2. Press Releases: prepare press releases that you can send to different media talking about your products, new releases or functionalities of your store, well, although not everyone will write about it, if you are reporting something relevant, someone will write about you.

  3. Backlink from your provider: this technique is very useful and not many carry it out correctly. If you have a supplier that has a website, send the information about your online store to put a backlink in the section of partners or sellers. Generally these webpages have many visits, which will increase the quality of the link to your store.

  4. Write articles as guest author: If you know a lot about an e-commerce related topic or related to your products, offer to write articles in blogs or online magazines, and in this way, you can incorporate links to your store, since you can occupy it as a success story for the theme that you are talking about. Simple, is it not?

  5. There are people who can write about your products: A very common way to generate backlinks but which often is not easy to achieve. If you have contacts in relevant newspapers, blogs or online magazines, get an author to write about your products or your online store. Have a file ready with all the information he or she might need to write your article.

To start, you'll want to familiarize yourself with the blogs in your niche and check their relevance and reach. For some time getting to know the authors and how they write their posts and manage to remain visible.