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Best Products to Sell Online in 2020

8 Hot Products!

In 2019, global e-commerce grew by 17%, and is predicted to take up 16% of the entire retail market by 2020.

Whether you’re a small online business or large organization, your plan for growth should include current e-commerce trends.

Though examining online trends requires effort, the formula for success is clear: a sustainable, profitable e-commerce store should operate customer-forward, meaning you should not trade your proven product sales for trending items.

As you conduct your research, think about what popular items might complement your current inventory.

So, before you set off into the great e-commerce unknown this year, arm yourself with our list of global trends for 2020.


Contents

  1. What makes a product good for e-commerce?
  2. 8 Hot Products to Sell Online in 2020
  3. How to stay on top of e-commerce trends

What makes a product good for e-commerce?

E-commerce businesses fail when they fail to listen to their customers. Imagine your digital sales as a conversation.

You must first seek to understand your customers before you market to them!

If none of your customers are asking for feline-friendly selfie sticks, think twice before investing in them.

To get started, study e-commerce giants like Amazon or Alibaba.

Keep in mind, however, that trending items which drive profit for these sites might not always work for a smaller e-commerce site.

Your e-commerce products should possess at least three of these characteristics:

1. Your product can be sold for US$10-40.

Widely accepted as the “sweet spot” for online shoppers, this price range is perfect for impulse buys and informed transactions alike.

Surprisingly, a product priced above US$50 can motivate a potential customer to look elsewhere for a better deal.

If your item is listed above the US$10-40 range, make sure to offer deals, sales, or competitive pricing to knock down any contenders.

Take note: items in the US$1-10 range are generally not worth the shipping costs, leading consumers to purchase these items in-store.

However, lower priced goods could bolster your add-on item strategy -- if you have one in place.

2. Your item is unique and exciting

If you have optimized your site and products, your customers should be viewing your store and repeating purchases because you sell the newest and most interesting products.

Truly understanding your customers can keep them coming back to your store.

If you do not carry products that excite your customers first, any further e-commerce marketing strategies will be futile.

As with all things online, do your research to gain the upper-hand.

Leverage your competition by examining their products, and offer enough of a variety to differentiate yourself -- especially if you are selling to a niche market.

3. Your product is non-perishable, easy-to-store and easy-to-ship.

We know. This seems like a no-brainer.

But, an e-commerce store can suffer when faced with the stress of expired goods, difficult storage requirements, and expensive shipping costs.

Similarly, avoid products that have trended almost overnight.

If you cannot sell all your merchandise before the shopping frenzy ceases, you could be left with a lot of backstock.

Less money, more problems. And steer clear of potentially fragile items. A bad shipping experience can damage customer loyalty.

If you are after consistent customer purchase behavior and reliable income for your e-commerce business, choose the items that are original, low-cost, and simple to fulfill.


8 Hot Products to Sell Online in 2020

1. Pet Products

cats

As celebrity dogs and cats enjoy their Insta-fame, pet owners continue to purchase hundreds of trending products online.

In fact, the global pet care market is projected to surpass US$270 billion by 2025.

When pet owners view their pets as a central part of their household--not just as an animal--their purchase mentality shifts.

Spending extra cash on the newest pet products becomes a necessity, not a luxury.

No matter the item, there are three key purchasing behaviors that motivate their decisions: to maintain the health of their pets; to enjoy leisure time with their pets; and, to make sure they are comfortable in the home.

  • Slow feeder bowls

  • Pet grooming gloves

  • Pet selfie tools

  • Electronic cat toys

  • Pet beds

2. Wireless and Bluetooth Products

wireless

If your current sales are not music to your ears, you might want to consider offering wireless and Bluetooth products.

As breakout tech--like Apple’s AirPods 2--debuts, consumers now expect a hands- and hassle-free user experience.

It’s not only wireless and Bluetooth consumer audio/video technology that is trending, however.

These features are a mainstay of today’s tech marketplace, so stocking your store with items that incorporate these wireless benefits can make all the difference when it comes to your customers’ shopping carts.

  • Wireless/Bluetooth headphones

  • Wireless/Bluetooth earbuds

  • Portable wireless/Bluetooth speakers

  • Smart keychains

  • Smart bulbs

3. Shapewear/”BodyCon” Apparel

shape

Following in the footsteps of athleisure, shapewear is emerging as one of 2020’s hottest buys.

Changing lifestyles around the globe have increased consumer investment in fitness and related accessories.

As the sports and fitness industry grows rapidly, so will shapewear trends.

While there are plenty of shapewear products for men, women’s shapewear tends to trend higher in the marketplace overall.

  • “Body-conscious” clothing

  • Waist-trainer belts

  • Padded rear underwear

  • Postpartum girdles

  • Chest enhancers

4. Travel Accessories

travel

In a league of their own, travel accessories are both evergreen and on-trend. Whether for business or tourism, stocking your store with products that make travel easier is almost a guaranteed win.

  • Travel adapters and chargers

  • Backup batteries/powerbanks

  • Baggage trackers and locks

  • Luggage organizers and toiletry bags

  • Neck pillows, sleep masks, and blankets

5. Smartphone Add-ons

smartphone

We keep our phones so close to us, they might as well be an extension of ourselves.

Every year, accessories are released for each iteration of the newest smartphone.

With so many options available for customizing our phones with protective and useful gear, smartphone add-ons are a definite trend to watch in 2020.

When selling phone cases and PopSockets, offer your customers different designs and colors.

If something complements your customers’ style, they are more than likely to add that to their cart.

  • Graphic phone cases

  • PopSockets

  • Smartphone camera lens kits

  • Chargers and cable adaptors

  • Phone stands

6. Health and Beauty Items

beauty

The health and beauty sector is another time-tested, reliable source of business for any e-commerce site.

Rising interest in sustainable, cruelty-free products means that you must offer vegan- or vegetarian-friendly products in your e-commerce marketplace.

Keep this in mind: while women make up a majority of the target market for health and beauty items, an increasing amount of men are buying grooming products online.

  • Beard oil

  • Vegan makeup

  • Drying lotion

  • All-natural skincare

  • Cruelty-free nailpolish

7. Car Accessories

light

If you know your customers own a car, consider investing in accessories.

Like smartphone add-ons,car-centric purchases with a smaller price point are inspired by customization.

Consumers can be swayed by some sort of accessory that illuminates their personality, or by the latest and greatest tech.

  • Car mats

  • Steering wheel covers

  • Rear-view cameras

  • Car chargers

  • Phone mounts

8. Jewelry and Non-Apparel Fashion

jewelry

Digital marketplaces like Etsy have influenced e-commerce stores since their inception.

Securing not only high-quality, but also boutique-level curation for your site will give customers a range of products to delight them, or give as the perfect gift.

There are many fashion sites on the web, so having products that your customers cannot purchase anywhere else will keep them coming back for more.

  • Minimalist jewelry

  • Gold hoops

  • Enamel pins

  • Hair clips

  • Nail decor

BONUS: Smartwatches

digitalwatch

Last holiday season, smartwatches were all the rage. Unlike previous years, tech companies no longer have a monopoly on these items.

Now, no longer just reserved for the rich and famous, this trending product is the perfect higher price point buy for customers browsing your store.

Even though this best-selling product peaks during the holidays, it is growing during the off-season as well.

  • Samsung Sport Watch

  • Fitbit Blaze

  • Apple Watch

  • Garmin Vivoactive

  • Casio ProTrek


Though following online trends may be tempting, it is important to maintain a consistent supply of evergreen products--items that consistently sell, fads notwithstanding.

Why? You do not want to be seen by your customers as “trying too hard”, nor do you want to have unpurchased goods taking up valuable inventory space.

Before selling trending items, take heed of your most loyal customers.

Ask yourself these questions: Which items in my e-commerce store are performing best?

Is a large percentage of my customer-base purchasing from a specific category of my online store?

How do 2020’s trending items complement my site’s buyer-behaviour? Additionally, you can watch trends on suppliers’ websites, as well as peruse consumer blogs.

Our best advice? Find trending products that piggyback on the merchandise your shoppers already love.

After finding an on-trend item that elevates your current catalog, target a customer subset to learn more about how 2020’s trending products might motivate your buyers.

And then sell, sell, sell!