We all know the power of Instagram. It had been destined to become an e-commerce hub and that is the direction Facebook (They own Instagram) seems to be taking with the Tag Products feature. While Facebook implemented the Facebook Shops feature a while ago, now you can also use Instagram to sell directly to customers. A post with Tagged Products will have the price of the product, description of the product and a link. This link will take them to a new section where a purchase of the product can be made. So how to set this up? Let us go into it step by step.

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Checklist Before Tagging Products

  1. Eligible Countries This feature is only available in certain countries as of this moment. Be sure to first see the following list and check if your country (where your business operates) is there.

    instagram countries

  2. Products Eligibility The product must be a physical product. It can not be a digital product. Moreover, your business must sell goods that comply with Facebook's merchant agreement and commerce policies.

  3. Updates Check if you have the latest version of the Instagram.

  4. Facebook Business Page You must have a Facebook Business page for your company, and add all the products you want to tag. Your business account will allow you to sell products directly from your Facebook page.

  5. Importing Products To import product to your Facebook Page, use the Jumpseller Facebook App. When you click on Tag Products, it will show you the product catalog from your Facebook page. So, make sure to import them first.

  6. Instagram Business Account Next you need to have an Instagram account for your business as well, which you have to link to your Facebook Business Page. Make sure the account is for business and not your personal account. You can also convert your personal Instagram into a Business account.

  7. Approval To become approved for shopping on Instagram, your business and account setup must fulfill the requirements set by Facebook. Your account must be reviewed and approved by Facebook. Normally, this can take a few days. Once it is approved, you should receive a notification from Instagram.

Tagging Products on Instagram

instagram tag product

To enable product tagging:

  1. Go to your profile.

  2. Tap the Get Started alert at the top of your profile.

  3. If you don't see the alert in the image above, tap the settings icon.

  4. Tap Shopping.

  5. Tap Continue.

  6. Select a product catalog to connect to your business profile and tap Done.

If you do not see Shopping under Business Settings, it probably means your account is still under review or it has not been approved for shopping on Instagram yet. Usually, the review process takes a few days, so be patient!

To tag products in your posts:

  1. Select a photo and add a caption, effects, and filters.

  2. Tap the products in the photo that you want to tag.

  3. Enter the names of the products you want to tag, then select them as they appear in the search box.

  4. Tap Done and Share.

You can tag products in both new and existing posts from your Instagram business profile. You can tag up to 5 products per single-image post or 20 products per multi-image post. Important, you can edit or delete products you have tagged in single image posts, but for multi-image posts, you can not edit or delete tagged products once your post has been published. If you delete a product from the shop on Facebook or the product catalog that is associated with your business profile, the associated tag will be removed from any posts the product is tagged in and you will also lose insights for the associated tag that has been deleted.

Product information in the tags and product details page will display the currency and language of your catalog to a global audience. It is recommended that you use Insights on your Business Profile to understand your audience and use the catalog containing the most relevant currency and language for your audience. To preview posts or save a draft of a post, click Preview Tagged Products or Save Draft on the page that allows you to add a caption to your post, under Tag People and Tag Products.

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