Once you have decided what to sell online, it’s important to make sure that your customers follow through and make a purchase. Did you know that you can add a lot of extra functionality to your store by using Apps? These are great tools to help you achieve more and give your business an extra boost. At POWr we’ve created a whole host of apps designed to help grow your business online.
Here are five quick and easy ways of customizing your Online Store to push customers to take action on your site:
Create a sense of urgency
Psychological studies have shown that having a stronger sense of urgency allows you to successfully prompt people to do what you want them to do because of a tendency to behave more impulsively in these situations. This also applies to your website and is a great way of driving sales. You can achieve this by setting up time-sensitive offers that encourage customers to click your ‘Buy Now’ or other call-to-action button. You can display these offers effectively using Countdown Timer, which will count down to the end of the offer or promotion, and you can embed it anywhere on your Jumpseller site.
Promote fresh content
Instagram now has 700 million active users and it’s an excellent platform for exposing and growing your brand presence. If you’re already using it for your business you can easily add a stream to your website using Social Feed. This means you can keep your product listings up-to-date and showcase your products, services, and even customers straight from your phone. It also refreshes automatically so your website content remains current and relevant. With 70% of brands expected to be on Instagram by the end of 2017, it’s an opportunity not to be missed. Why not try it for your other social media accounts too?
Support customers in real time
As a business owner, keeping customers happy is important not only for sales but also for loyalty and brand recognition. Nowadays web and mobile tend to be the first point of contact between customers and businesses. The expectation in the internet age is to find answers to questions quickly and offering live chat is a convenient way of removing any blocks your customers might have, which in turn increases conversions. POWr’s Chat allows you to offer live support directly from your website by connecting to Facebook Messenger. You can answer questions on the go, in real time, which increases customer satisfaction and allows for more personal interaction, all while making life easier for you too!
Highlight your merchandise
Studies have shown that readers can spend more time looking at images than reading text on a page. This applies to videos too, so it’s important to make sure that you highlight your products using visuals as much as possible. Using Multi Slider you can put your best deal, product or services forward, add promotional banners or even emphasize new collections to drive interest. The great thing about this is you can feature these images or products anywhere on the page, customize them, add deep links and more.
Create effective calls to action
It’s logical that if your button or call-to-action text isn’t interesting, compelling or attractive, customers won’t click. An effective way of making them stand out is by using a popup, in fact, one study showed a 1375% increase in sign-ups using a popup compared to a sidebar. With POWr’s Popup app you can display them only when relevant and only to the right customers. In most cases, the success of a popup is all about timing, so be sure to set the optimal time delay and make sure you test it! Another great strategy is displaying a popup when a customer is about to leave your site. Showing them a special offer could be what converts them and brings them back to your site rather than leaving never to return. The best part about Popup is you can also embed any other POWr plugin within it, such as a contact form, to capture information in the most effective way.
There you have it, five quick and easy ways of customizing your Jumpseller site to boost sales. The best part about the POWr plugins is that they’re quick and easy to use, fully customizable and mobile-responsive. You can also re-use them so you don’t need to recreate them for each page you have or every time you want to use them.