MailChimp is one of the best-known worldwide marketing automation platform and an email marketing service. In this article, we will tell you all about How to set up MailChimp for your online store? How does MailChimp work with Jumpseller? and How to use the MailChimp App? MailChimp has a starting plan (free) which allows you to send 12.000 emails and has a limit of 2000 customers registered. If that limit is reached you will have to acquire one of their plans according to your particular needs. With Jumpseller, some of the themes are already integrated with MailChimp and to make them work see the App integration section and follow the guide.

Mailchimp Logo


  1. Add a Signup Form to Your Website
  2. Add a Pop-Up Signup Form to Your Website
  3. How to add a newsletter subscription form to the online store
  4. Import contacts to MailChimp
  5. Frequently asked questions

Add a Signup Form to Your Website

You can embed a MailChimp list signup form on any page of your website. Customize the form to support your brand, or combine it with special offers to attract new subscribers and boost engagement.

  1. Use the Form Builder to modify your signup form and response emails before you generate the embedded form code. Embedded forms inherit your website's style sheet, so the form may look different in MailChimp than it does on your website.


  2. After you've created your signup form in the Form Builder, you can choose a form option, customize settings, and generate the form code to add to your site.

Get the form code to add to your site

  1. Navigate to the Lists page.

  2. Click the drop-down menu next to the list you want to work with, and choose Signup forms.

  3. Select Embedded forms.

  4. Choose a form type; Classic, Super Slim, Horizontal, or Naked and customize the Form Options.

  5. Highlight all the code in the Copy/paste onto your site field and copy it to your clipboard.


  6. Paste the embed form code into your website's HTML where you want the form to appear.

For more details please refer to:

Add a Pop-Up Signup Form to Your Website

Pop-up signup forms help you connect with the people who visit your website. Use the pop-up form editor to quickly design a pop-up form and customize it with a special offer or discount so you can grow your audience and boost your sales. The pop-up form editor is where you customize your pop-up signup form and generate the code you use to embed the form on your site. To access the editor, follow these steps:

  1. Navigate to the Lists page.

  2. Click the drop-down menu next to the list you want to work with, and choose Signup forms.


  3. Select Subscriber pop-up.

  4. Next, you'll customize the look of your pop-up form. This is where you'll choose the format of your pop-up form and when it displays to people who visit your site. You can also add and style labels, call-to-action buttons, and custom messaging. To learn about the customization options please refer to: Customize the Form.

Generate the form code and add it to your website

  1. In the pop-up form editor, click Generate Code.


  2. In the Copy/paste onto your site pop-up modal, highlight the code and copy it to your clipboard.

  3. Paste the code into your website's HTML.

  4. After you add the pop-up signup form code to your site, you may need to Edit the Form. In that case, please refer to the MailChimp Guide.

How to add a newsletter subscription form to the online store

This can be extremely useful in organizing your contacts and have an easy way to reach out to them when required. You can configure the newsletters of your company by simply following these steps:

  1. Create a new list.

    Create a list in Mailchimp

  2. You have to fill in the personal and the contact information, this way you can create a personalized list.

    Setup list in Mailchimp

  3. Open the list you just created.

    Open Mailchimp list

  4. Here you have the option to enter Embedded forms if you want to request the Newsletter Form Url action or Subscriber pop-up if it is the Pop Up Signup Code. You can configure MailChimp with your online store in other ways as well, but these are the methods accepted by the themes offered by Jumpseller.

    Choose Integration Type

  5. If you are setting up the Pop Up Signup Code, there are different styles and options that you should set to match the style of your store. See the guide Add a Pop-Up Signup Form for more details. Once you have everything personalized, copy the code to incorporate it into your store. Depending on your needs, please copy the appropriate code:

  • If it is "Embedded forms", in the "Copy Paste" field, copy the form's action code (form action = "// ..."), which in this example would be "// ..." and paste in the option of your theme "MailChimp Newsletter Form Url".

Mailchimp Form Action URL

  • If it is "Subscriber pop-up", copy the field "View Code", as shown in the image below, the code and paste in the option of the subject "MailChimp Pop Up Signup Code".

    Mailchimp Popup Code

  • Save your theme options and you're done! Go back to your store to view the newsletter settings.

Mailchimp Newsletter Form

For more information about how to set up newsletters with MailChimp visit and

Import contacts to MailChimp (App integration)

The MailChimp app works to improve the way you handle your lists for your Jumpseller online store. This app will allow you to sync your customer's contact info from Jumpseller on a list on MailChimp, this way, every customer that buys from your store will be at reach easily.


  1. Subscribe to MailChimp, if you are already subscribed, just login.

  2. You will need the API key in order to connect your MailChimp account to your online store in Jumpseller. To get your API key please click (login) here. Click "Create a Key", once the key is generated, copy it like you see below.

  3. Go to your admin panel in Jumpseller > Apps > MailChimp and paste it on the field, as seen in the image below:

    mailchimp App

  4. If the API key is added correctly, the lists that you have previously created on MailChimp will be loaded and you will be able to choose the list you want your acquired customers to be part of. However, if the API Key is incorrect, it will not allow you to select lists or checkboxes. See image above for reference.

    Important: if the API key doesn't work and you are sure it is the right one, the issue might be related to an adblocker or some popup blocker in your browser, please disable it, otherwise, it may not work properly.

  5. Once you have steps 3 and 4 done you will be presented with an optional checkbox:

    Send double opt-in confirmation: when selected, this will send e-mails to all customers to confirm if they want to be subscribed. A message with "Do you confirm that you would like to be subscribed to this MailChimp list?" will be sent.

Frequently asked questions

  • Will this be available for my plan?

Yes, this app will be available to all of our plans. However, if you have plans: BASIC and PLUS you will not be able to see those customers in Jumpseller and their data, for that you will have to be subscribed to PRO and PREMIUM plans.

  • Will this insert a MailChimp Subscribe button in my store?

No, this will be something working on the backend. There will be no interface elements added through this app, although, we have a way to do this, you can take a look at this very easy step by step tutorial to achieve this.

  • Need to translate MailChimp error or success messages?

Visit the following page:

  • Every time a customer buys from my store all his contact info will be then sent to my MailChimp account so I can send them emails?

No, for now, you have to go to your app and export your customer list manually. In the future, we will make it so it does this automatically without the need for your intervention.

If you have any questions regarding the app, please feel free to contact us.