While customer reviews and testimonials have always been important, for online businesses it can be a significant success factor as their industry matures. According to a recent study, 90% of consumers have said that they read online reviews before even visiting a business. While around 68% of people also say that online reviews impact purchase decisions.
Product reviews can have many advantages
Boost your ranking
If you have good reviews they can help improve your ranking on search engine results. Specially if you use Google Customer Reviews, you will have the added advantage of utilizing a Google Badge that displays your ranking on the page of your choice. However, this can also work the other way, if you have bad reviews, the effect can also be negative.
Increased sales and improved CTR
If a visitor or a potential customer comes across your product and sees positive reviews, they are more likely to make a purchase. As a result, reviews can improve your websites, Click-Through Rates (CTR)
Sell through peer recommendations
Word of mouth can be incredibly influential in increasing your sales. A high portion of buyers over the internet consult their friends and family before making a purchase, if you have customer reviews these can help people remember you better and recommend you to their peers. This is a form of free advertising!
It is important to learn from your customers and also follow up with them to see if they are satisfied with your offering. Customer reviews allow you to see both sides of the coin, you can see your customer satisfaction ratio, and also analyze where you are lacking and how you can improve your Business/product.
Once you have had a few positive reviews posted about your product/business, the new visitors to your online store are more likely to make a purchase. Reviews build trust, and trust can drive sales upwards!
Setting Up Product Reviews with Jumpseller
If you have any questions regarding all of this, you may contact us any time and we will be happy to assist you.